Grocery shopping is a personal thing. Grocery marketers would like to think they give you an experience.
We all know why we go to specific stores. There are intangibles beyond prices and convenience that draw people in. Costco and Sam’s Club has the warehouse-bulk niche. Trader Joe’s has the specialty items. Whole Foods makes you feel like even that Mac and Cheese box you bought at its store is healthy (though maybe not). Then there is just I-need-to-get-everything-on-my-list shopping, which Walmart, Kroger and Safeway are happy to help you with. Continue reading “Grocery shopping as an experience”